first draft research paper

Advertisements and articles put out that the formal suit, trousers, shoes, shirt and tie is this years main style. In other words this years form of masculinity; the dresss code. Esquire magazines shoes a good example in their advertisements and articles. they focus on the suit, shirt and tie look for this years style(2010).

In esquire september issue, a ssuit, vest, shirt and tie is shown on the page followed by alittle article. To the side is a list showing prices of all the items in the picture. AL the items range prices from four hundred to as much as three thousand dollars worth. that is the price for wearing an item that puts yoou in the masculine form that this year is advertising that means to be that form of masculine, you must have money.In theroux writing "The Male Myth", he says "moneys is masculinity" This means to be masculine you be able to pay the price it comes with. In the article its says about Ermenegildo zegna celebrating their 100th anniverasy. its about hertiage to weaar men's style, so far this advertisment they show a new suit with the same look as when the fabric was first made. Only different is that now on their 100th anniversary they have a suit that weighs almost as much as they first before.At the end of the article they quote "heritage is best worn lightly.So its like trying to give a message that this look was masculine before and is again this year's style of masculinity.

In a article on style from the August issue by Esquire, it displays a series of questions and answers. The questions are people of the public towards the Esquire fashion director. Basically asking for tips and advice on how to dress formal. This is way of showing the masculinity type that people now days are using. It discusses on what suit type are out of style. What kinds of shirt striped goes well with what suit is also discussed. The director also mentions what colors of shoes pair up with different colors of suits and what is appropriate for attorneys to wear in court. The director also gives his opinions of what he would wear. kevun Rousu from chicago ask about what stylish bag to use instead of backpacks or gym bags . This all puts out an idea that people everywhere are trying to keep up to date with the style on how to dress. Its ironic because people now are even replacing backpacks and gym bags for a stylish overnight leather bag for simple weekend trip. the articles shows the viewers how people are dressing with suit, tie and shoes. The masculinity type being advertised everywhere this year.

Style is shown in a ad with a article in the October issue by Esquire. In the ad there is a man dressed in a suit, shirt and scarf with words at the side saying "places you can buy it it all". This shows that its a place where you can buy everything shown in the ad and more that is in style. Under the ad is a small article explains the one stop Ralph lauren experience it use to be, a place where you can find all kinds of neckties. That was all put to an end because now as the article explains how theyve improved their company by starting to sell more products than just a simply ties. "Ralph Lauren goods since 1986" quoted in the article and now theyve made their company better by making into a "one stop shop"(93). Its a head to toe, workday to weekend, a luxury of convenience"(93). Basically giving the idea everything you want in order to dress in style could be found in this place. There is also another idea, the company "Ralph Lauren experience must have realized the style that is now most commonly used and at the same time is being advertised almost everywhere. So realizing that they transformed their all tie product place into a "one stop shop" store, because the masculinity advertised this year is the style dress up suit.

On the March issue from Esquire, articles displaying recommendations and truths of mens style as well as a chart displaying "The most stylish men of all time". The recommendations show what men should wear for their basic stle needs. A suit is shown first as for the rest is the basic shos, tie, watch, shirt and a jacket. To the side of that is a list of truths of mens style, I agree with all ten. they all are tips on what to do and what to avoid doing. That is the way of style. On the next page a chart is shown with men that were the most stylish during their time. The chart shows that style has changed slightly as time has progressed. Giani Agnelli lesson is quite interesting, He says "Only when you know the rules can you begin breaking them little by little , one by one and only then can you be said to possess style". I agree with his quote because as time progressed style has changed and now masculinity focuses on how men are thought to be, the masculine form.This leads to the message the article is putting out, the type of masculinity men should be and style is that form of masculine.

As you can see these articles are all saying the same thing aside from advertising the same products they want men to dress in that form of masculine. Aside from the ads and articles, every issue mentioned in this essay has a famous man wear a suit on the cover on the magazine for that month. All this shows how people see the masculinity type this years adertvising; the dress code.

work citied

Bardem,Javier."Style".Esquire.volume154NO.3.Oct.2010: 93

Impossible,the."Style".Esquire.volume154NO.1.Aug.2010: 56

Franco,James."Style".Esquire.volume154NO.2.Sept.2010: 89

Caprio,Leo."Style".Esquire.volume153NO.3.Mar2010: 114-115

Schidt,Albert j.."The three piece suit and modern masculinity".Journal of social history.(2004).14 Nov.2010