Thesis: hegemonic is the more masculinity used now days. Men that are posted on advertisments that want to attract the attention of more men to their products are Hegemonic.
Supporting point 1: NFL players are hegemonic to many men.
example: NFL player advertising a product.
1) further detail: A NFL footplayer is what most guys would want to be for the fame, money, power and respect and benefits they get.
2)furhter detail: Makes an ideal that a star players uses the product than all people who play sports should use the product. the ad expresses an ideal that the product is more sports player who want to shine not just when playing but also out the playing field and smell and look appealing just as a NFL player is.
analysis: The NFL player in the image is in a pose of yelling out loud. It catches the viewer attention onto the product.
Supporting point: Football players are not suppose to be embrassed or unconfident or emotional.
example: The background shows that the star player isnt embrassed into proving his point. Shows that he's confident in the product being advertised. He's shows aggression to convince others into buying hios product.
1) further point: the background is in bathroom shower with the shower on, with falling water onto the player.
2) further point: The player is all covered up in bubbles,not embrassed in advertising that he used the prouct.
analysis: The NFL player isnt afraid to advertised the prouct in a convincing way to would make viewers think that if a star players uses the product than the product must really be good and this would lead onto the viewer wanting the product. The stars players aggression look would agrue against any doubts on the prouct.
Supporting point: The footplayer is positioned in a intimidating way advertising the product.
example: Expresses intimidation through his facial expression.
1) futher detail: He's faced up as if looking towards a crowd and at the same time shows aggression and confedince.
2) futher detail: His right arm is lifted into the air argueing to prove his point that the product being advertised really works.
analysis: Hes trying to show that the product works using his expressions and at the same time trying to convince viewers into buying the product.
This is a good beginning of an out line; your initial thesis works well, referring to Bordo's term 'rock' to analyse the football player in the ad. Also the first point of support,the image of football player as appealing to males' sense of masculinity is very important. But you need to explain why men often idolze a football player? Also you need two more supporting points. Please complete your outline.
ReplyDeletei agree with your main point,as you mentioned in your opening statement. besides foot ball layers, you can also add the aura emanated by hollywood actors in hard -rock bodies taking on movie rolls,a setting where they have a greater influence on young men that want to immmulate their peers. especially when the person idolized looks just like them.
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